There’s no question that mobile advertising is growing rapidly. In fact, it’s estimated to be larger than desktop advertising by 2020. But which market is actually growing the fastest? Desktop advertising is expected to grow by about 2.5% per year, while mobile advertising is expected to grow by about 5%. Which one will be the largest in 2020? If you guessed mobile, you’d be right. The mobile advertising market is predicted to be larger than the desktop advertising market by 2020. So if you want your business to be successful, start focusing on mobile marketing strategies!
United States
The United States is the largest mobile advertising market and it continues to grow steadily. In 2016, the U.S. accounted for more than 37% of all global mobile ad spending, up from nearly 31% in 2015. This growth is likely due to several factors, including increasing smartphone adoption among American consumers, greater competition from other countries’ mobile advertising markets, and increased investments by U.S.-based companies in digital advertising.
Some other notable trends in the U.S. mobile advertising market include a shift away from traditional display ads towards video ads (particularly on smartphones), an increase in direct-response ad spending, and growth in Native Advertising (ads that appear within third-party apps).
China
The global mobile advertising market is expected to grow from $21.6 billion in 2016 to $32.5 billion by 2021, at a CAGR of 19.4%. China dominates the global mobile advertising market with a share of almost 60%. The country is home to over 650 million smartphone users and 300 million active app users. Additionally, China has the world’s largest youth population, which is estimated to reach 1.3 billion people by 2020. These factors underscore the importance of the Chinese mobile advertising market for global companies who want to tap into the country’s massive consumer base.
Japan
There is no single answer to this question as the size of the mobile advertising market in various countries can vary significantly. However, according to eMarketer’s latest report, Japan is estimated to be the largest mobile advertising market in the world with a total addressable market of $27.5 billion by 2020. This represents a growth rate of over 50% from 2016!
The main drivers behind this impressive growth are Japan’s high smartphone penetration rate (almost 95%) and its large population (over 127 million people). In addition, Japan has been aggressive in terms of developing new mobile ad formats and targeting specific consumer segments. For example, the country has developed native ads that are tailored specifically for smartphones and apps, and it also operates big data platforms that allow brands to analyze user behavior across different channels (online/offline/mobile).
This significant level of investment by Japanese companies in mobile advertising is likely to continue over the next few years given the country’s strong focus on digital innovation. In addition, given that global attitudes towards online privacy are growing increasingly sensitive, Japanese marketers will be keen to continue finding new ways to target consumers through their smartphones.
Germany
Germany is the largest mobile advertising market in Europe, with a market share of over 39 percent in 2017. This is due to the high penetration rate of smartphones and the fact that Germany has a relatively large population. The Netherlands is second place in terms of market share, with a share of almost 26 percent. France comes third with a share of almost 17 percent.
India
According to a report by eMarketer, the mobile advertising market in India is expected to grow from $5.5 billion in 2016 to $11.9 billion by 2021. This makes it the largest mobile advertising market in the world. The growth of the Indian mobile advertising market is attributed to several factors, including increasing smartphone penetration and rising consumer spending on digital content and services.
Another factor contributing to the growth of the Indian mobile advertising market is the country’s massive population of over 1.3 billion people. More than half of all Indian consumers are active on mobile devices, making India an extremely attractive target market for advertisers. In addition, India has a rapidly growing middle class population, which spends a significant amount of money on entertainment and lifestyle items such as smartphones and travel tickets.
The three largest Indian companies operating in the mobile advertising market are Facebook, Google, and Twitter. Together they accounted for more than two-thirds of all ad revenue generated by mobile ads in India in 2016.
Brazil
Brazil is the largest mobile advertising market in the world, with an estimated $15.2 billion in 2017. This market is expected to grow at a rate of 7.5% annually through 2021. Brazil also has a large population (>195 million people) and high smartphone penetration rates (>75%).
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